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Who’s at Fault for Website Problems?Now, don’t get it in your head that website problems are the fault of the development agency or the programmer. No, the majority of problems can be reduced to a single problem: communication.I find that the relationship between a company and its website developers becomes tenuous very quickly, and after being in the industry since the near beginning, I think I understand why.Clients, or the “website buyers,” need a website. The problem is that they don’t know what to ask for or how to ask for it. Beyond something that “looks nice” or goals that focus on the visual, there is usually very little understanding of what creates a successful presence for a company online. Therefore, the developers do what they think is best. They fill in the gaps with what they know, and if the client doesn’t ask for it, it doesn’t get done. Programmers need specific instructions, and clients usually aren’t in the position to understand, much less provide those instructions.Two companies are trying to collaborate to produce something, but they are speaking two different languages. The scope of the project grows, the development company puts in more and more hours than budgeted, and the clients grow more and more dissatisfied because they want something but cannot communicate what exactly they want.When the e-commerce website is delivered, the development company tends to see it as “done” and moves on to the next project. Meanwhile, the customer already has a list of things they want to change. Many e-commerce website developers and development companies see websites as a project that has a completion date. To companies that use their e-commerce website to conduct business, the website is never done. So, not only is the language different between these companies, but the expectations and goals are completely different as well.Bringing It All Together with AnalyticsI cannot understand why there are so many businesses that do not use analytics. Analytics is the key to most of what you need to know in order to make intelligent decisions about your e-commerce website in terms of marketing, search engine optimization, social media, and pay-per-click advertising. Even design changes can be improved and measured by simply using your analytics.Without analytics, you cannot put dollar signs in front of improvements. You can’t know for sure whether that new design works better or worse. You won’t be able to tell whether that new copywriter is connecting to the audience. All of these questions that are vital to determining profitability are founded in the proper applications of analytics.When you bring it all together, here’s what I have found:Search Engine Optimization (SEO)SEO yields a drastic improvement based on the desired metrics. For websites measuring pure visitor numbers, the number can be exceedingly high in bringing “eyeballs” to the site. For ecommerce and lead-generation sites, I have witnessed increases in conversion rates between 200 percent and 400 percent, because not only does SEO increase the number of visitors, but it also increases the quality of visitors, resulting in better visitors who need what you may have. The big difference in numbers depends basically on how old the e-commerce website is, on whether SEO has ever been performed, and on your desired metrics (visitors, contacts, conversions, and so on)-there are a large number of dependent factors.Design Improvements (Usability)Once you get people to the website, the next goal is to get them to do what you want them to do. Unfortunately, there are usually design obstacles, content issues, or unclear steps in the process. The process of improving the visitor’s path through the e-commerce website is called usability.Usability transforms a website from the corporate vision of what it should be to the user’s vision of what they need. By changing the information, graphics, and organization of an e-commerce website to meet the needs of the user, the ability of the e-commerce website to gain new customers and retain old ones will increase dramatically. Jacob Neilson, a usability guru, estimated that the average website can experience an 83 percent to 135 percent improvement in metrics, though he has seen improvements far beyond that.AnalyticsAnalytics tells you what happened and why. A survey of Forrester Research’s Web Analytics Peer Research Panel showed the companies that hired a full-time analyst experienced a 900 percent to 1200 percent return on their investment. From my experience, that can happen well within the first year of an analyst working on an e-commerce website, because they find many of the largest issues first.Without analytics, you cannot put dollar signs in front of improvements. You can’t know for sure whether that new design works better or worse. Essentially, of all the tools in your online-marketing kit, analytics is the toolbox. Without the toolbox, you cannot carry all the tools you need, and you can’t justify adding more. It’s a poor analogy, but I hope you get my meaning.
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New York City is one of the most popular key travel destinations for corporate travellers worldwide. The city is the center of much that’s great, dynamic and profitable in America. It is home of one of the world’s principal financial centres (i.e. anchored by Wall Street), and a popular business hub for the publishing and entertainment industry at the same time. So, it’s no surprise it features three airports, Newark Liberty International Airport (EWR), LaGuardia Airport (LGA) and J. F. Kennedy International Airport (JFK). As a frequent corporate traveller you probably may have flown to one of the three New York airports at some point or another. With JFK being a major international gateway to the US, this city guide aims to provide some helpful travel agents tips for corporate travellers flying to or from JFK Airport.New York JFK Facts & FiguresLocated about 25km away from Manhattan in Queens, JFK Airport is the largest airport in the state of New York and one of the busiest business travel hubs (over 50 million travellers/year) in the US and internationally. It has six operating terminals (numbered 1, 2, 4, 5, 7, 8; terminal 6 was demolished in 2011, Terminal 3 in 2013). Currently, the 4th runway is under redevelopment to comply with the needs of Group VI aircraft (until December 2015 as planned so far), which may cause delays, but measures are in place to minimise them, so you shouldn’t be too much affected. With more than 90 airlines arriving and departing from JFK, various business travel solutions for flights to New York can be arranged. Points of origin and destinations include places within the US, Canada, Latin America, Europe, Africa, Asia and Pacific, Australia/New Zealand, basically all over the world. The airport offers corporate travellers a choice of non-stop flights to about 100 international destinations which may prove convenient for your next business trip. However, JFK is very susceptible to weather-related delays due to its position. Corporate travellers are well advised to consider and prepare for possible thunderstorms in summer, causing delays across the US, as well as snow, icing and assorted slush throughout the winter season. For the months between June and November the risk of potential hurricanes is increased.In general, our business travel agents team advise leisure and corporate travellers to allow plenty of time for getting to and from JFK. Serious traffic incidents on the way between the city and the airport left many wondering whether they’ would be able to make it in time or miss their flight. Furthermore, don’t forget that this is America. Therefore, bear in mind that the TSA rules supreme over security checkpoints. So, take a deep breath and take maybe a book with you or something else to keep you busy. Make sure you arrive early.Useful JFK terminal facilities for corporate travellers In most public areas within most terminals, corporate travellers will conveniently find that Wi-Fi is available for free for up to 30min. You can get online near the ticket counters, boarding gates, designated work stations and food courts. The Wi-Fi access is provided by Boingo Wireless Company. If you need to use the internet for longer than 30mins., consider the following options: 1) $4.95 (£3.01, €3.77) per hour (pay as you go), 2) $7.95 (£4.83,€6.05) for unlimited access throughout a 24-hour period (day pass), 3) $9.95 (£6.04,€7.58) per month (unlimited access via a monthly subscription, to be used worldwide), or 4) if you already have a user account, simply log in using your user name and password. ATMs, currency exchange options (Lenlyn or Travelex), a rental phone shop, and more than 100 shops alongside various dining options are available at the terminals.Ground transportation services from JFK Airport to New York CityThe most convenient, stress-free way for travel from and to JFK Airport is to take the AirTrain. It is a cost efficient and helps you make sure you arrive at the airport in time, whilst avoiding possible traffic jams. You can access AirTrain services via the New York City subway system, which is also connected to the Long Island Railroad (LIRR). The journey from/to the city takes just over an hour. AirTrain is operated 24 hours on 365 days a year. Within the airport area, it connects terminals and also enables you to easily access car rental services, hotel shuttle areas and parking lots. At peak times the trains depart every 7 minutes and at off-peak times they go every 15 minutes. However, be clever in choosing your business travel route, as various routes make different stops within the airport. Good news for corporate travellers is that travel within the airport is usually free of charge. However, travel outside the airport is subject to a fee. AirTrain prices generally start from $5 (£3.04, €3.81). For more details on ticket prices are provided on the JFK Airport website under costs and tickets. If you travel via New York’s public transport network, then it is a good idea to use MetroCard, which is widely accepted and is worth to purchase for travel via subway, local trains, or buses. You can find vending machines for buying a MetroCard at Howard Beach and Jamaica Station. A good alternative for corporate travellers would be to take a taxi (for up to 4 passengers). Simply wait in the cab line for a licensed and insured cab to take you to your destination (about $52, i.e. about £31.58, €39.59, flat rate between JFK and Manhattan, excluding tips and tolls). The time for this trip should be about an hour. However, it can take much longer during rush hour.Shared-ride shuttle services are a cheaper option than taxis, but can involve a lot of waiting and being driven around New York City to drop other people off first. You can find a full list of providers on the airport authority’s website. But remember to tip appropriately, as tipping (around 20% of transfer cost) is quite common and keep in mind that bridge/tunnel tolls are not included in the shared-ride shuttle services fares. Another option is to ask your business travel company to arrange a shuttle service for your trip from and to John F. Kennedy International Airport as prices can vary greatly depending on location and number of passengers. In this way you can ensure that you are travelling with a reliable supplier.An express bus service is also available for a nominal fee from Penn Station (reachable e.g. by AirTrain or taxi). The service operates from early morning to late night, with buses running at least every half hour.The airport is also home to several car rental agencies. Leisure and corporate travellers can choose between a number of car major rental companies including Advantage, Thrifty, Dollar, Enterprise, Budget, Hertz, National and Avis.So, which mode of transport should corporate travellers choose for a trip from JFK to Newark and LaGuardia airports? Usually the best way to get to Newark Airport from JFK Airport is to simply take the AirTrain. However, if you need to travel to LaGuardia during your business trip, it we recommend to take advantage of a convenient shuttle bus service, using the free Route A (running every 10-15 minutes from 4:00am to 11:30pm) or Route B (running every 10-15 minutes from 6:00am to 2:00am). In any case, more details, also for connections to other airports, are available on the JFK Airport Connections page.Hotels near JFK AirportHotel booking services for corporate travellers flying to New York JFK AirportAlthough there are no operating hotels at JFK Airport at the moment, New York provides corporate travellers a huge choice (from budget accommodation to luxury suites) of hotels and motels, which are conveniently located nearby the airport. Most hotel accommodations nearby offer shuttle services. Alternatively you can take the AirTrain to the Federal Circle station and follow the “Courtesy Hotel Shuttles” signs. There are telephone services for the hotel courtesy shuttles located at the AirTrain Federal Circle Station and in the arrival areas of the airport terminals ($5, i.e. about £3.04, €3.81, Service Charge for making reservations). The range of motels and hotels include the Hilton*, the Courtyard* by Marriott, Hampton Inn*, Sheraton*, Hilton Garden, Comfort Inn, Holiday Inn Express, Fairfield Inn* by Marriott, Days Inn, Best Western and Howards Johnson. The ones marked by an * are also offering conference and meeting rooms for corporate events.© Copyright Flightline Travel Management Ltd. All rights reserved. All prices correct at time of publication.In part two of our New York City Airport guide we’ll provide you with some business travel agents insider tips on Newark Liberty International Airport (EWR) and LaGuardia Airport (LGA).

Too many debts signify too much burden. No doubt, each and every borrower tries to stay away from all sorts of debt dilemmas. And for that, they prefer to follow a proper debt management program. It is true that a proper debt management program enables borrowers to wave off the dark mist of debts and leads them towards a debt free future. At the same time it is also true that going for a debt management program, without taking any advice is like throwing someone to the wolves. Here some advices are penned in for the borrower’s favour.Debt management- these two words easily indicate that this program is about managing debts. Yes, this process helps borrowers to manage their debts properly. However, this process is clustered with various methods, like, debt consolidation, debt negotiation, debt elimination, credit counseling etc. Here individuals are advised to understand the methods and it will help them to understand the program of debt management.Debt Mnagement can be executed by consolidating all loans into one. This method provides borrowers one loans and one lender facility and help them to lessen their debt-burden. Nevertheless, debt consolidation is not the exact answer for every debt related question. Debt consolidation is not fruitful for those who have already consolidated their debts several times and for those who want to lessen credit card or store card debts.Credit counseling is also an important tool of debt management program. Mainly credit counseling is provided by various counselors of various organizations to enable borrowers to quench their debt burdens. By taking help of these counseling services, borrowers can easily repay their debts with smaller monthly repayment. In such cases, a credit counselor at first, judges the borrower’s financial condition and makes a plan according to this judgment. And by following this plan, the borrower can pay off his all unpaid bills. Sometimes, legitimate counseling service convinces creditors for taking lessen amount and arrange a longer period for repayment.In credit counseling, most of the time borrowers do not need to pay their bills directly. But, every month they make only single payment to the credit counseling agency and that amount is circulated among their creditors according to their agreement.Here, an advice for all the borrowers who are willing to take credit counseling service to manage their debts. At the time of meeting any credit counselor, do present all paperwork and documents, like proof of their expenditure, their income, the verification of their debts etc.And last but not the least, try to follow some procedure to manage debts. Such as, By making a proper budget regarding expenses and following it thoroughly, a borrower can reduce his debts. At the same time, one should try to maintain his expenses. Avoid overspending, but always spend money for relevant purpose.Debt management program is the perfect one that can solve all debt doubts. But one should be aware of from where he is taking debt management service. Debt management program is a program that enables borrowers to manage their debts. By taking a proper service a borrower can manage his debts very easily.